Stroop Club

It all started out in Holland, where founder Chantal Piët grew up. When she was a little girl, her grandmother, or Oma, introduced Chantal to stroopwafels. Chantal loved the way that the gooey caramel syrup was spread between two waffles - especially when it was heated over a cup of coffee or in the oven.

In 2015, Chantal and her husband decided to move to the United States in search of adventure. They realized that sharing stroopwafels with people they met, allowed them to share a little bit of themselves, while they learn more about others. And thus, Stroop Club was born.

Avid scuba divers and hikers, the pair knew from the beginning that if they wanted to feel good about what they were creating, they would need to make sure they pursued the most eco-friendly business practices. At their core, stroopwafels are an ode to a zero-waste lifestyle. They were created as a use for a Dutch baker's leftover dough scraps. We strive
to continue in this ideal and leave as little waste as possible by using as much biodegradable and repurposed packaging as we can and sustainable business practices.

We spend our whole lives to make connections to and learn from others. That is why our central value in whatever direction we go, we aim to connect with others and to remain a bridge between cultures, people, and stories.

"We hope that our stroopwafels will be a little aid for you to make new connections, share stories and make memories or at least, adds a little sweetness to your day!" - Chantal